This is one more step toward the inevitable "major event" occuring in the mid 2010's regarding online privacy.

Sooner or later, we're going to trend backwards away from all this. Just like it's hip to be environmentally conscious now, it will be hip to be privacy conscious when the generation growing up giving away all their personal information grows to realize this ultimately can lead to an unhealthy world. This sense of enlightenment, that our natural impulses in the short term can have undesired consequences in the long, is the foundation of movements that define generations. Usually the thing that kicks it all off, though, is a major event that brings these long term consequences to the surface. I certainly hope for this one, it doesn't cost any lives.