I think braided fiber means that the usb cable has one of those nice cloth cable covers that come on nice headphones, instead of just a plain plastic casing.
Hilarious. New tech with pun marketing. Precious. I think I enjoyed the pun more than the product. I agree that not every thing needs a cloud behind it. Why couldn't it just store the bits to it self? Shock! Then I wouldn't have to spent ten or twenty extra minutes making sure it could connect to some damn server to update itself or change a simple function. Pass. Cool concept.
It's also stored on the on board flash, the cloud is an option to download a user profile stored online to a new keyboard. It's an optional feature that editors expect, if we didn't include it we wouldn't be addressing a key market want from a different demographic.