Nothing at all is wrong with that. If ESPN, NFL, et al. feel the need to implode their white guy safe space and destroy their own finances in the process, well, it's a free country. I'm good with it. It will also serve to pull some of these people out of the la-la land they live in and face the reality of the hate filled grievance mongers they're surrounded by and have been studiously ignoring all their lives. I see that as a big win. So yes, please continue; fill every game and all the space in between with lectures and --- most importantly --- continue pretending the collapse of NFL revenue has nothing to do with it.
Some have argued that this is really about cord cutting and nothing to do with the intrusion of political controversy. That is badly naive. Watch a Trump rally some time. Call it cultural interest or whatever. Note the thousands of people yelling "CNN sucks! CNN sucks! CNN sucks!" No, it's not really about the Cable News Network specifically; they have the entire MSM in mind, including Hollywood, all cable news and --- now --- professional sports, the only remaining reason they had to justify their $100+/month cable bill. It's exactly the same demographic; some are just a bit ahead of the curve.
The rest will follow.