One thing about NFL rights that I haven't really seen discussed is they're so regional, and that doesn't seem to make much sense anymore, at least in big cities. Having lived in NY and SF everyone I know who's into football has a different favorite team, since they grew up in a different place.

But the broadcast networks can all only show regional games in each area. There's no way to subscribe to all games from 1 team because the networks all get exclusive rights to different games. In the US there's not even a good way to subscribe to all games on a single service other than I think direct tv which is a pain in the ass and doesn't work for apartment buildings. This doesn't solve ESPN's problem, but for the NFL offering these two services on demand at different price points seems like such an obvious way to boost viewership.