You are spot on. Almost 30 years ago the tiger bar meal replacement bar was introduced and 1000s have followed. I'm trying to understand how the tech community doesn't get this? The big natural foods trade show happens a few times a year. It is referred to as NatutalExpo East / West. I've been attending (as a food scientist and entrepreneur) for more than a decade. Food bars are perhaps have the lowest barrier to entry. If you have the 10K, I can find you a a dozen copackers who will produce 3-5 thousand bars for you.