The real value in this post is maybe how the VC thinks about risk rather than a how a founder should. The need for structure in something as ephemeral as startup risk definitely stands out.
There's a counter-argument even I would make which is: if it's true that it's easier to raise pre-launch for these reasons, does that mean you should? Not sure.
This is important, because it's really easy to get excited about something that just isn't going to go anywhere because the leader is charismatic.