However if I compare prices to the beginning of the year they are about 25% higher, an obvious affect of the currency movements.
The entry level macbook pro (ignoring "legacy" models) is 15% more expensive than the previous model in the US, 20% more expensive in Switzerland, 45% more expensive in the UK.
1 USD = 1.32 AUD, and 1.32 * $1,799 = $2,374.
So that's a $79 AUD markup on the product applied on Apple's part for buying it in Australia (with the rest being tax that's out of Apple's hands). Yes it's a non-zero markup but the AUD/USD isn't exactly a stable exchange rate so it makes sense that Apple won't align it to exactly the same amount.
Consider that at the start of this year the US pricing of the MBP would have been equivalent to $2,621 AUD, and that in May it would have only been $2,302 AUD. Also consider that this time 4 years ago, the same $1,799 USD would have been $1,741 AUD. If you're a company that doesn't want to change its prices daily, it's hard to set a perfect price in international markets.
They say they 'raised' prices by 20%, and that VAT is included. Based on the chart, a MacBook is $38.80 cheaper in the UK than in the US (excluding VAT).
So the real story is "Apple no longer gives 20% discount to the UK"