They released the first mass market all-in-one personal computer with mouse input + pixel based text rendering, multiple fonts & cursive. They pushed for USB-A standard 19 years ago. They killed parallel & serial ports. They started the trend of making beautiful devices that don't feel like minified mainframes. They made UNIX truly mass market. They made the first music player that could handle more than 8 songs. They revolutionized smartphones + introduced touch based keyboards. They created WebKit.
They also advertised. And I love most of their ads (at least those during Steve Jobs' time).