I'm Dutch, consider myself well-informed and well-read, but I've never heard of this project before. To be honest, it sounds like another cryptocoin pyramid scheme. On their website this altcoin is presented as an investment opportunity where the value of the coins you own increases with the number of users.
> The value of Gulden is determined by the demand for Gulden, as with gold or silver. The price can go up or down, but on average the value of Gulden goes up.
Sure. It will only go up. Just like all the other altcoins.
There is something that irks me about the name of this project. Gulden is the name of the Dutch currency used before the introduction of the Euro. At this point in time it has strong historical connotations (obviously), but it is also a symbol of adherents of the nationalistic political (far) right in the Netherlands. There are plenty of people from the lower socio-economic classes who fuelled by demagogues who believe we should revert to the Gulden (the actual currency, not this altcoin), close our borders, get out of the EU and once again prosper (even though we are already doing pretty well all things considered, and the EU benefits us on the whole, despite all its warts).
Choosing Gulden as a name for this project seems to explicitly place it at the heart of that particular bit of discontent. It also feels extremely pretentious to use the name of our historic currency that anyone over the age of twenty actually used. This I can grok from a commercial standpoint, but it leaves a nasty taste.