I can't be sure, but it seems like they are just going to release a big Wacom tablet and add real-time collaboration for the price of a 2013 SMART car. That isn't a fair comparison, as it is unlikely corporations will be comparing a fleet of used smart cars to collaboration workstations in their budget. WTF is the usecase for this? 10-11k for people to draw on the same canvas in different locations? I think it is actually quite cool, but the pricepoint is absurd and it is an open question how the real-time sync will work between >1 device.

I am half serious when I say that this product seems to be exclusively marketed at apple engineers & designers to lazy to walk up the stairs to collaborate with each other.