Powerwall clearly is not a complimentary product of a car. If it was wildly successful, it would have had minimal effect on Tesla's car sales, while having a significant effect on it's battery production.
Similarly, SolarCity (which is merging with Tesla) increases demand for batteries.. but again, has little effect on their car sales.
In fact, the one thing all of their products share in common (solar, powerwall, cars) is that they increase the demand for batteries.
Tesla may be a car manufacturer.. but it would easy to think their primary business is actually batteries.