Powerwall clearly is not a complimentary product of a car. If it was wildly successful, it would have had minimal effect on Tesla's car sales, while having a significant effect on it's battery production.
Similarly, SolarCity (which is merging with Tesla) increases demand for batteries.. but again, has little effect on their car sales.
In fact, the one thing all of their products share in common (solar, powerwall, cars) is that they increase the demand for batteries.
Tesla may be a car manufacturer.. but it would easy to think their primary business is actually batteries.
And, while Tesla cars might be bragworthy and worthy of showing off to your friends, house batteries are not. All that really matters is cost and efficiency.
It's like storage, only it costs almost nothing: all you need is a lot of cars with overly-large batteries plugged in, and a little predictive software.
Also, existing EV owners don't have an EV <> Household bidirectional interface connected, and I'm not aware of any serious vehicle manufacturers claiming they will do this. Probably because if the battery has an X kilometer / Y year warranty, how does using it as a household power reserve affect that warranty?
An X Km warranty is just an X KWHr warranty in different units.
Here in Japan, Nissan has been advertising the capability on TV, and the equipment is available for general sale