> The Tech Bubble Didn’t Burst This Year. Just Wait (bloomberg.com)
Do others have this strong association with the first internet tech bubble and Aeron chairs? For me there is a strong visual link between the floundering tech companies of that era and the images of the seemingly ubiquitous Aeron chair in the offices being cleared.
Not to belittle the notion of good ergonomics — on the contrary, I love my Steelcase chair and hight adjustable desk — it's just that the brand seems tainted. I wonder if their market research took this into account and came up with a strategy for this association?