Much more likely is that Apple will once again be beaten by Microsoft because it considers Google its major threat. Apple has a blind spot for the idea that a company without any quality technology can crush it. Accordingly today's Apple considers Google its major competition. The thing that can do in both Apple and Google is that Microsoft still owns the Desktop and can extend its monopoly onto other platforms.

Bing wouldn't have any traction without the ability to control IE and install itself by default. Lucky for Google, manufacturers can change it; if it hadn't been for the Clinton Justice anti-trust suit they would still be prohibited from changing it and Microsoft would have already killed Google.

IE has had as its main mission for a decade the prevention of HTML/DHTML/AJAX applications that run with Web standards just as well as Desktop apps and resistance to quality standard versions of HTML5 will be led by a raft of subtle Microsoft incompatibilities. That will extend the Win32 API monopoly.

If Google and Apple can't understand that, all the tech and design in the world won't save them.