It seems that baity titles become less so when the content is as highly predictable as nybooks.com. If a reader is comfortable sitting down to what they can reasonably expect is a book review, they might not feel so cheated when it's about prejudice instead of, say, economics.

The principle behind letting a title like this one stand where not everything is spelled out is that it encourages a quiet, reflective approach. This is a highly desirable quality for Hacker News in that it supports the gratification of intellectual curiosity, which is why we're here.