I used to be able to trust Amazon. I could simply type in the type of item I wanted, search for the highest reviewed / rated and click buy.
Now, I have to:
1. Wade through the Ads and crap products to find what I actually searched for.
2. Read all of the comments, perform some type of judgement whether these are fake reviews, sponsored reviews, etc.
3. Figure out if it is "Fulfilled by Amazon" or sold directly (I only recently realized all of the "Fulfilled by Amazon" items get commingled, so I'm getting basically god knows what).
4. If Fulfilled, now I have to research how reputable the selling company is. Just yesterday I found a company selling baby formula, whose domain name was registered last month, and via a privacy service!?!!? If you can't list your business address, I'm not buying from you.
5. Now I need to determine whether the sold by Amazon item is fake or legit. Lets hope some other sucker buys it before me and posts a good review.
At this point, I would rather just goto Target or Walgreens, CVSm etc and buy the damn thing. Taking 20-30 minutes to research every purchase is getting very old.
...But hey 2 day shipping for $8/ month right!