I marked all the stories that I think are not dependent on ads: https://sli.mg/ztY27D

18 out of the 30 stories on the first page do not depend on ads. That's good enough for me, even though many interesting things are lost.

Less fluff content perhaps but I remember lots of people wrote great content before ad networks were easy to include on a site. I write content, I'm biased I like my own stuff, but I don't expect revenue and I know plenty of other people would continue to blog without revenue from ads.

How so? Without ads, the same money will be looking for ways to be spent.

The overall efficiency will go up as we'd save the overhead for ads, be less manipulated, can trust the information better ("is this an ad?") and a few shitty business practices will go away.