And each Trump supporter, no matter what their ideology is, believes that they are the special snowflake who knows what Trump really believes in his heart of hearts. They believe Trump actually agrees with them just because they're smart and they believe he's smart too. They project their own hopes and needs and prejudices and bigotry onto him, ignore what he actually says while claiming to agree with what he is not actually saying, and cut him slack for lying about it in public, because of their special insight into Trump's true beliefs which just happen to align with their own that they're also afraid to say in public. That's exactly how dog whistles work: "You know what I'm talking about, right." [1] They've fallen hook line and sinker for a con-man whose only interest is the naked pursuit of power and self aggrandization.
[1] http://thehill.com/blogs/ballot-box/presidential-races/donal...