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I have enjoyed all of Harry Beckwith's books. Short, to the point, all the stuff that goes without saying but worth another read anyway. "What Clients Love" is also very good.

"I'd be willing to bet next week's beer money most people never think it through"

Are you a heavy drinker? If so, one of us can set up a poll while you get out your checkbook.

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Sadly, I am not a heavy drinker. Usually 1 six-pack of Sapporo Light and 1 six-pack of some sort of Belgian white ale is my "thing."

But for what that's worth, that comes out to about $16 per week. Which I have full confidence I'll get to keep the majority of based on a poll like you'd describe.

I would venture that 95% of "startups" never get past my personal modification of question #2 from the consumer perspective, ie, "We do this."

Consumer version: "What do you do for me?"

Go ahead and start your poll! I got 16 bucks to play with!

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