I think HTC is the closest thing to a credible competitor for Apple in the smart phone business. Their phones are incredibly well built, and Sense UI looks quite good and is improving.
I was rooting for Palm, but it looks like they are unable to deliver phones in Sweden.
In my dream world I'd get a HTC built phone using the webOS GUI paradigm, but with the OS and applications written in a language which compiles to native code instead of JavaScript.