People don't like to experience cognitive dissonance so they stay within a group of people who do not cause cognitive dissonance.
When people are particularly intellectually adventurous, they Google things like "[something I believe] criticism" and they try to see the other point of view.
I have to apologize for being lazy in not developing the idea myself to make it justice, but certainly someone has a well developed counterpoint to offer to all that fear mongering about "filter bubbles" and "echo chambers"? Why, for instance, are people calling them that, instead of "safe spaces", or "friends bubbles", or "intellectual neighborhoods"?
I'm aware of a few books (Eli Pariser's) and papers (Brynjolfsson's paper on balkanization, most notably), but it seems like there's not much research done on that question. Any pointers welcome.