So the commenter claims "they can't win". That means that even if they stopped all the PR work defending sugar, they still wouldn't win and they would still be on the wrong side of history.

If they have no way to win, then the only thing they can do is stop existing at all.

If the commenter supports their right to exist as a company making sugary drinks, then there IS a way to win.

Everyone should be free to consume whatever they want, so long as they know what they want is killing them, and there are no distortions by the purveyors of such products that they are anything other than what they are - namely bad for you.

You want to smoke? Go ahead. You want to get obese and severely shorten both your life and its quality by consuming caloric dense nutrient deficient drinks/foods? Go right on ahead. It's your life to screw up.

But don't you dare stand there and tell me that letting these corporations that profit from the damage people do to themselves be free to run around going "OH NO cigarettes are totally fine! OH NO diet isn't the issue - just exercise more - here have a coke". Kids are literally dying because of this shit, and I frankly won't stand by it.

What I am against is systematic and dirty propaganda operations that directly harm the national interest for trivial sums of profit by lying to the population through their teeth and in turn inflicting untold amounts of misery on millions of our citizens.