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The challenge is that their market cap (>10mm) demands growth.

People demand growth. Market capitalizations do not demand growth.

It's probable that you're speaking metaphorically here, but your metaphor is abstract enough as to not communicate any meaning. It's clear that you think someone is demanding growth. Who is demanding growth? When you figure that out it will be much clearer to you what's going on here.

To justify the market cap, investors are expecting growth. Unprofitable companies only trade at 7 times revenue when buyers (investors) expect them to grow and eventually become profitable. Otherwise you'd be waiting a long time to get your investment back.

So investors demand growth. But not only that, they demand sevenfold growth. That's much less abstract.

And it's also hilarious and a perfect example of why Twitter is a perfect example of the tech bubble. Twitter is not going to grow in value sevenfold: in ten years they have not even broken even yet.

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