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Comment by maxerickson | Hacker News Reader

You probably just don't notice when it is done in stuff with higher production values.

To me the most likely explanation is that they wanted a certain (short) run time and she only did 1 take.

So my response is don't do that.

Don't do one take? Uh, if I was her I wouldn't do more than one take. I might not do the shoot at all. I wouldn't get paid more by doing a promotional video shoot. Why would I care? Why would she?

Presenting your ideas is an important part of most, if not all, high complexity works. If you're an engineer - present your ideas and results, so you can get better feedback, if not more appreciation. If you're a product person, explain the results to practically anybody - improves conversations which lead to better mutual understanding. For executives it's even more straightforward - remember how many hours Steve Jobs spent preparing demoing first iPhones?

What you describe is the type of stuff that is largely unimportant. This is not a commercial for a retail product, it is for an unapplied manufacturing technique. It doesn't mater who you wow with this stuff. It has an application or it doesn't. In fact, for all the good this video does, they should have just wrapped an egg it the stuff and dropped in from a building. 15 seconds of potentially viral video would have done a better job than this video. The video is fine for telling an engineering story, however. She and the hack videographer did a fine job for a low-stakes presentation. It's fine, really

I'm not blaming the engineer for the poor production quality--that's not her job. Presumably there's a video producer involved here, or someone at Boeing who didn't hire a proper video producer.

Oh, man what a high bar you have set for no reason. This video is the equivalent of an internal company newsletter. It doesn't matter the quality. Do the shoot, tell the story, wrap. They did exactly what they should have done if they wanted to get an engineering story out there. There is no pleasing some people

> This video is the equivalent of an internal company newsletter.

I'm part of Boeing now? This is great news! When do I get my first paycheck?

> Do the shoot, tell the story, wrap.

Okay, so don't edit it so much that it's incredibly distracting.

> There is no pleasing some people

Meh, in the end I liked the video, but that doesn't mean we have to pretend the video was edited well.

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