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More money coming from advertising than products?

90.4% revenue from advertising for Google

https://www.statista.com/statistics/266249/advertising-reven...

https://www.google.ca/search?q=google+total+revenue&ie=utf-8...

vs Apple: http://marketingland.com/app-purchases-dominate-ads-app-stor...

Apple shut down iAd. That article isn't about Apple's ad business, although certainly some developers have in-app ads, but now they're moving away from iAd.

They're looking at search ads for apps in the app store, but that's pretty limited to just the store.

Of course, I'm not saying that Google isn't an advertising company.

If Apple made 50% of its revenue from adverting would it still be a product company?

Is this distinction about the size of the business unit?

Is Apple really in the ad business, or do they have an ad division because that's just something that every ecosystem operator is expected to provide these days?

It's probably more on the lines of could a company survive without the advertising revenue?

For some companies ads are supplemental, for some lifeblood.

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