Obviously advertising is more important to Google than it is to Apple but at what point does Apple become an advertising company and Google a product company? Is there a revenue threshold? A branding threshold?
Edit: I'm not saying Google isn't an advertising company. I'm asking what makes Google (but not Apple) an advertising company.
90.4% revenue from advertising for Google
https://www.statista.com/statistics/266249/advertising-reven...
https://www.google.ca/search?q=google+total+revenue&ie=utf-8...
vs Apple: http://marketingland.com/app-purchases-dominate-ads-app-stor...
If Apple made 50% of its revenue from adverting would it still be a product company?
Is this distinction about the size of the business unit?
For some companies ads are supplemental, for some lifeblood.
They're looking at search ads for apps in the app store, but that's pretty limited to just the store.
Is Apple an advertising company? Why or why not?
Is Rooster Teeth (one of my favorite creator groups) an advertising company? They make a large percentage of their revenue from selling advertising but they also make video content.
So what is Google then? As of 2015 Q4, ~90% of revenue comes from ads and it's trending down vs. other sources.
http://qz.com/607378/were-live-charting-googles-first-alphab...
Is Apple also an advertising company?
How about the local minor league hockey team? Are they an advertising company?