It's velcro tape for guitar pedals
The guy is just trying to offer us the benefit of his experience. We shouldn't penalize him for that.
I figured anybody motivated enough could do the same detective work he did...there's a difference between leaving room for inference and posting a billboard, though. That said, that particular niche is already crowded with 3 strong competitors, so anybody interested in duplicating would be better served spending half an hour with a junglescout.com trial to find a more competitive way to get a foothold.
However I really hope they won't, just like I hope poster above won't lose money for trying to be nice.
That actually reminds me - is there a good way of scrubbing that sort of data off the web? Googling around for me will eventually lead you to where I grew up, and where my parents still live. While it tends to keep me ... a bit more polite than I might normally be, it also means that one person with a grudge could start mailing my parents glitter, poorly-packed ant farms, or worse.