One of the rules people who understand web startups all agree on is that you should launch early-- as soon as you have even a minimal core of working features. As Reid Hoffman said, "if you're not embarrassed by your first release, you launched too late."

In a domain where the correct thing to do is launch something easy to make fun of, it's easy to sound clever by making fun of things that have just launched. I wonder if the anonymous geniuses behind uncov ever consciously thought about that.