I wonder if in the end the irony of having that slogan and being acquired by Conde escaped any of them. Or the irony that maybe the press is not the darkest master to which to be enslaved.
As far as I can tell users already had that freedom without Reddit. In fact, as a link aggregator, the most Reddit could be said to have added was a directory of that freedom. Such directories were already well and alive on sites like Digg and Slashdot (in different forms, to be sure). It's hard to see what about that is disruptive.
But, whatever, it's just a slogan.