I'm a solo founder, technical but my prototype website was built by someone else. The main part of my idea isn't technical (in the sense that Amazon wasn't technical when it first started).

What should I know about applying based on that?

Also, for the competitors question, should I put a list of 15-20 names I made, or choose the top 3 or so?

Finally: I may be able to launch within the next few days. Should I try to launch and wait to apply until I have launch data, or should I apply now? (The nature of the startup is consumer facing and I think I can gain some traction within the first week.)