No, they shouldn't enter a market by trying to out do the established players at their own game. Microsoft didn't dethrone IBM by making a better mainframe.

How about having acceptable performance to begin with? Even the medium spec Flame developer device feels laggy and generally unresponsive in use. Actual consumer devices like the $35 Firefox phone were literally unusable: http://arstechnica.com/gadgets/2014/10/testing-a-35-firefox-...