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I have some sympathy with this but I think people ignore a lot of the stuff which Google just gives away with some fairly light advertising. Think about navigating with Apple maps, or trying to organise your life with Hotmail or trying to do anything without Google search. Some of their product decisions wind people up but I think they do a lot more good than harm.

>a lot of the stuff which Google just gives away with some fairly light advertising. //

... which furthers their eco-system and cements "vendor lock-in". They kill off too many major projects seemingly for purely financial purposes for the point you make to carry well.

I use apple maps it's great in Montreal. I also use DDG for 70% of my queries.

Then: Don't be evil.

Today: All your data are belong to us.

Then: Young Jedi

Today: Feel the power of the dark side.

:-)

Choosing not to do everything you consider good does not make one evil. You're going to have to work a little harder to demonstrate that "Google is the new MS".