Even thought I'm not "inb4" Glass comparisons this really does hit a market that I think is untapped. I used to have a "flipcam". It was before I had a phone with the ability to take HD video and before a GoPro was a choice for me because of cost (I still don't have a GoPro).

The ability to have cheaper, stylish, handsfree video recording of my POV has a lot of potential. How-to videos, the "capturing memories" as noted in the article, even just easily recording benign life experiences (police stops, for instance) seamlessly and without hassle is huge.

I do hope there is a tattletale light or something so that the average user can't surreptitiously record things and otherwise easy privacy controls... and I hope it's not long before someone hacks this or they unlock the product to do more than 10 second clips...

If I were GoPro I'd be nervous.

Edit: Actually a second thought- this would be a lot better than body cams in a lot of situations (or certainly a good companion) because it would capture the officer's line of sight.