I'm pretty sure that vr headset is the HTC Vive.
Check it out: https://www.google.com/search?q=htc+vr&espv=2&biw=1920&bih=9...
The listed price is 68000 RMB, about 10K USD. I guess this includes the entire headset, a high-end computer, and the platform itself. No idea how big the margin would be. Might be good at this early stage.