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This looks awesome I might check it out.

But the "P2P" branding is likely going to be confusing to a lot of people. In fact even after reading the explanation I still don't understand the peer to peer model in this context and I know what Peer to Peer means.

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I was really hoping it was like the p2p lending where I choose who is in my insurance pool and thus my vetted circle bear eachother's costs, but not the costs of those outside my circle. So I can tell my stinky aunt that I wont underwrite her health insurance until she quits smoking.

My guess is that they are using blockchain, but I cannot find any real details on their site, blog, or FAQs.

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