That is something we have definitely thought about, but when making the numbers with the actual probability of being sued (more like 1% each year if you are a mid-sized VC funded startup) and the average lawsuit cost of going to court against the troll ($3M over 2 years, in case the case goes to the end), it is very dangerous to setup without a proper actuarial model, charging $500/month to some companies might be too risky.
What we are focused on right now is on diminishing patent portfolios so the lawsuit probability goes down. We have a lot of things in the pipeline that will make it easier for companies to be protected using Unpatent, that don't necessarily involve backing individual campaigns.