For all the propaganda you sometimes get from Apple it’s really astonishing how openly Jobs sometimes says stuff like that. I like it. Not something many CEOs would say on the day they announce their entrance into the ad business.
Makes more sense if you note that Apple is among the voices framing Google as the new Microsoft -- a 900-pound octopus with a tentacle in every market.
Funny, I would see Apple as the new Microsoft, not Google.
IIRC, Jobs made a similar statement about being a novice when introducing the first Xserves, acknowledging that this was not an area in which Apple historically had strength, but that this was a first offering.
He also made a similar statement with the release of iTunes 1.0 back in '01, as Apple took far longer to embrace digital music than other companies.