Fantastic weather all year, good beer, great food, tons of things to do,.. Rent are pricey but I wanted an nice place to live in a not crowded/safe place (Spectrum in Kearny Mesa) so me and my roommate pay 2300$/month for a 2bd/2bath appartement with gym, pools, ...
I'm 15 minutes away from my workplace in downtown and i love to be able to drive top-down every day (I like to drive).
Sure, I don't work for Google or Apple and don't make $150k+/yr (just 85k) but I don't care! The lifestyle in SD is what I love and I don't think I'll move from here in the new few years.
Bonus point: I feel like i'm the only young french professinnal (software engineer or not) in the city so I enjoy how easy it is to pick up girl with my accent :D
I don't think people realize that you move to San Diego for the lifestyle, not the great working opportunities. The weather and activities are pretty amazing here.