ish.
High on the list of signs that you've bought far too much into lifestyle inflation is thinking that a car costing 70% of the US median household income is only "nice-ish."
Henry Ford back in the day raised wages and cut hours because he noticed not even his employees had money or time to enjoy his product.
I think Silicon Valley is at this same point. Work your butt off to not enjoy life. If your single I think the economics work out but for families the area is very hostile.
I make more than 100k, and I have never bought a car for more than $14,000... why? Because I choose my family over my lifestyle.
The guy doesn't work at Tesla, but if the average employee in Tesla can't afford their standard model and have enough money left over to live they are not a viable company, as Henry Ford figured out more than a century ago.
It's capitalism 101, you cut labour costs only to find that you've cut demand as well.
Perhaps you wouldn't consider spending $40k on a car. But I'm sure that there are items that you would splurge on, even if you didn't.
Some people really enjoy cars. I mean, yeah, you're not going to get sympathies from people about the Bay Area being "so hard" to live in (let's be real: it is really fucking expensive to live out there), but at the end of the day, it's your cash.
Then again, I'm biased; I would never drive a cheap beater car. Too uncomfortable, too unreliable, too much sadness. I like cars.
There's a large gap between a $40k car and a "cheap beater." It's full of ... nice cars. There've been plenty of other examples in this thread.
The author of the article didn't want a nice car. He wanted to indulge an expensive passion for high-end cars. I'm not going to criticize the passion - I'm in the middle of a hideously indulgent kitchen remodel (which is costing quite a bit more than that car, alas). Where I disagree is with the implied lack of awareness that these expensive hobbies are one of the underlying factors that rendered his lifestyle incompatible with his salary.
"I love expensive, fast cars, and found that by getting a good job in a low-cost-of-living area, I could feed my family and still indulge my passion" -- good on you! Three thumbs up for making that move. I just moved back to Pittsburgh from Palo Alto. You'll get no disagreement about the cost of living in the bay area in general. Housing is offensively expensive there.
I thank God every day that I don't live in California, so my standard of living at the same income is awesome and times are great for my entire family. All because I won't work in CA.
I have a cushy tech-job yet still drive the hatchback I bought fifteen years ago for $2000. Choices...
That sounds like me as a part time student / part time grocery store minimum wage shelf stocker around 1990 in the greater Chicago land area (well, within a very distant orbit of Chicago). I suppose most people would have considered me very poor at that time. I was on no government programs (other than uni student loans like everyone else). I had no medical insurance but I ate good food when I wanted. On the other hand I couldn't afford good steak, it was cheaper, but good and healthy, food. I was financially very hand to mouth no savings couldn't afford to "go out". Probably why I don't go out drinking now, never got in the habit when I was young. There are certainly poorer people, but the best case scenario being I'd have to downgrade to a starving student lifestyle is incredibly unappealing.
In summary it sounds like if you work full time plus at Facebook in CA (admittedly in 2016), your standard of living will be the same as working part time as a grocery store shelf stocker outside CA (admittedly in 1990). Of course my commute was better, but the CA guy has already graduated so he doesn't have to balance work and school like I did, so it kinda balances out.
I don't know by direct experience, but I hear even entry level hires are doing significantly better than $100K at Facebook.
On that same note, the author should count his blessings. He received options. He was able to sell those options (a move many of us are criticizing) to buy a luxury car. Most people don't, or leave before they vest years later.
Live by yourself, and you won't find a decent place for less than $2k/month anywhere. Accounting for taxes, that's about $40K/year, which is more than someone with a $100K income should be paying for rent if they want to stay financially stable.
And while Facebook might have East Bay shuttle buses (though I don't think they do to any meaningful extent), what about all the other companies that aren't Facebook?
If you're saying that he does not deserve an upper-middle-class lifestyle with a higher-than-median-price car, then we've been sold a bill of goods.
If I wanted to live in a tiny apartment with roommates and never get married and have a family (because what woman is going to do that with you when you can't afford your own place?), then why would I bother going to college for a difficult degree, racking up student loan debt, and working hard in a difficult profession to build up a professional resume and quality work experience? I could just go work at a grocery store, and/or get on welfare, right?
What exactly is the point of striving to accomplish something if you're not going to be rewarded for it at all?
The good ones.