1) They're basically duplicating the early Google cars with mostly the same sensor suite bolted on top and integrated in the side panels. This is good because it means that unlike Tesla, they're planning for fully autonomous.
2) Since the human driver is still responsible for switching lanes, it looks like this is very early stage testing and data collection.
3) I think it's great that they're taking the approach of giving customers a view of what the car is doing via the back seat tablet, and even encouraging them to share. This is a great way to get people comfortable with the tech.
4) It still saddens me that everyone is keeping their autonomous data proprietary. How much faster could development go if Google let anyone have access to their million+ miles of driving sensor data instead of needing to collect it all from scratch?