This is inverse actually, as less desired logos get sold at higher and higher prices.
This is inverse actually, as less desired logos get sold at higher and higher prices.
The social influence mechanisms are the same as a SAAS Product adding features (which again are of subjective value, and not necessarily an improvement in service, just in perceived value.)
One is a Bugatti Veyron fresh off the factory floor, and the other is a 2nd hand 10yr old Ford pickup.
A 55yr old farmer shows up. He lives out in farm country at the end of a 4 mile driveway that looks like this: http://imgur.com/a/SsusC and he needs a vehicle for general farm work.
Which car does he buy?
Sorry, in my part of the world a pickup truck more often than not is just called a car, with the word "truck" usually reserved for larger cargo-carrying vehicles.
This page about Car Classifications also mentions pickup trucks: https://en.wikipedia.org/wiki/Car_classification
I can't edit my earlier post, but assume I meant "vehicle".
In any case, good point.