It sounds like that might be a reaction to the lack of obvious repercussions of giving up privacy and security. What tangible harm does the average person come to by giving up privacy, security, and data ownership?
Will I be hurt today if I put my data on someone else's cloud? probably not. Will I 10 years from now? possibly, but by then, my brain will have disassociated those two.
Like that E2E vs spam filtering issue explaination from GMail engineers.