After many years in this industry I've personally come to the conclusion that nobody actually cares about security, privacy, or data ownership. People say they do but they are lying, as evidenced by the fact that they do not change their behavior. People gripe about security and privacy but continue to use "free" surveillanceware/spyware and continue to migrate everything to cloud hosts they don't control.
The only thing people care about in reality is convenience and user experience, and they're obviously willing to give up an almost unlimited amount of personal privacy and control to get those things.