Uh, it's not that clear cut. Also, the line is drawn along the lines of developed vs. developing economies.
Having lived in India and had some experience with US multinational companies, the 'massive international markets' in developing countries are limited to electronics, automobiles, and computer science: a few companies like Ford, GM, Microsoft, Intel, and most significantly, Apple. In other industries, companies like Unilever, P&G, etc. setup subsidiary structures because the markets in India and China are often much smaller in $s. At the same time, in structures similar to how P&G or Ford manage their Indian or Chinese businesses, Indian and Chinese companies control US/European corporations: Jaguar Land Rover, Volvo, Starwood Hotels, AMC Theaters, etc.