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How much money is it worth to make the front page of HN one time?

That's actually an interesting question in its own right, now that I think about it...

Probably highly dependent on what you're selling. But this? How many of us have agonised over naming, what domain names to buy, and how to get a suitable logo. Multiple times in many cases..

Hard to say. I'm sure this is a combination of:

- novel concept / unique pricing model

- reasonably good logos (I think)... at least if you can judge a logo made outside of the context of a company and knowing about it

- cool domain hack

- really nice design and fast UI

- he did the logo for something I've heard of (Bower)

Basically this. There are sites out there that sell $20 - $100 logos all over the place.