Precisely. Manufacturing is hard/messy - the cavalier attitude that Apple/Google have with quality doesn't fly here.
I'll believe that Tesla is a real player if they're able to scale to 500K/units a year.
I'll believe that Tesla is a real player if they're able to scale to 500K/units a year.
Why not assume that Toyota will be the big player? They are obsessive about quality... And ship 10 million vehicles a year.
I was just reacting to the "Manufacturing is hard/messy" - no doubt, but Apple has been orchestrating manufacturing at a huge scale to exacting tolerances for a while now.
Google does software (plus Glass, Nest, Chromebooks, ok, Nexus, etc., maybe, but mostly software...), while Apple has been been doing hardware and software all along.
(the population is also at an all-time high. ;)