All those other examples the author shows are SCREAMING for attention. They demand the limelight. and like all things that scream for attention, soon they will get none.
And on top of that, items like that have to have SOME aesthetic, which means they become fashionable, which means they have a "shelf life" of acceptability. No one wants to be seen dead with one of those god-awful matrix phones, yet an iPhone 4 still looks relevant today...