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Yes, and then you have to teach your users about this new program... for what exactly?

You stop having to teach new users that a program called iTunes does a wide variety of non tune related tasks.

There's quite a large install base to retrain. The iPhone is, uhhh, pretty popular.

Also, iTunes opens automatically when you plug an iDevice in which mitigates some of this problem.

Mitigates? The fact that iTunes is going to load up ever time I plug in my ipod to charge it makes the software's bloatedness way worse.

I'm pretty sure you can disable this behavior with a checkbox.