They will suddenly want to get it back, and most likely will not argue against the dispute.
The rules are pretty clear on this stuff from Visa and Mastercard-- retailers are on the hook. With the kind of fraud they deal with ,being able to actually get the item back from the customer is a good thing for them.
Their return policy is asinine and counter productive. Maybe they think that so many customers will just eat the charge it is worth it.
But I would highly doubt you will lose your dispute (unless your bank is terrible.)
I have disputed various things over the years, when running into bad merchants. Only once has the dispute not gone in my favor -- and I no longer do business with that bank (Wells Fargo, it was a particularly egregious situation too. Over a $60 dispute they have lost $400 a year in revenue.)