Brewing beer is a form of manufacturing, and most manufacturing can be made better or more efficient though targeted software.
[0] commenting because I don't want "craft beer software" to become a joke. Some of us actually work in that industry.
Monitoring the temperature and pressure of your fermentation vessels securely from any commodity mobile device would be productive and useful.
Figuring out how to re-skin the collect-and-compete RPG game genre onto all the different flavors of HoppyHipsterBeard-brand beers seems to be the sort of thing grandparent post was referring to.
So make good craft beer, and it won't last as a joke. Trying to police people's words doesn't. I'm not trying to be a dick, either. It didn't work for SJWs, it won't work for craft beers. Ten million people nagging for 8 hours a day doesn't accomplish as much as one person doing.